Yves Saint Laurent Handing Out Free Bags
Attention freegan fashionistas: Yves Saint Laurent will hand out thousands of free limited edition cotton totes starting September 6 in the fashion-conscious cities of Paris, New York, London, Milan, Tokyo and Hong Kong. The Stefano Pilati-designed bag giveaway coincides with YSL’s annual catalogue handout in key markets. Approximately 500,000 catalogues land in the hands of potential customers with 5,000 in each of the five cities coming in the black and white tote.

























